You have to face the reality of a rapidly changing online market place. What's working today may not work tomorrow and what's hot yesterday is not today. When something new comes out online, so many online marketers rush in until they squeeze every profit out of it, be it a product or a new marketing technique. Well, the first people to jump on it are the ones that will make most of the profit.

An example is when website owners started using doorway pages to gain top rankings on search engines almost everyone started using same techniques and filling up the search engines with junk. Search engines then started removing those pages from their indexes and even banning websites that use them. Well, those that have already built tons of them have already managed to pull out some profit out of the trend. So this is how it is online, jump in first and make a lot of profit. 

So there is need for you to constantly research for new things and sign up for as many ezines and newsletters as you can to keep you up to date with anything new and aware of what's happening. Or else you'll be left in the backseat of the internet marketing train.

Understand the motive of surfers.

For your business to succeed online by getting the right target audience, you need to know who your target audience really is, what they do online, what they actually want, websites and forums they visit, and what are the phrases they search on. This way you can be sure of the efficiency of any marketing campaign you run.

And of course know where and how to get them. Get them by giving them what they want and then lure them into buy your product or service.

Most people go to the net to search for information, usually free information. It would be a nice idea to have pages on your site filled with useful information related to your product or market. These pages will bring information hungry surfers to your site, then you do the job of converting them into buyers.

Another thing you just consider is using email marketing (which is the #1 online marketing weapon, because all most every surfer checks his/her email regularly. So give them something useful, an E-book or a free report in exchange for their email address. Using opt-in, you can send offers directly to prospective customers.

With the understanding of these things, you have a good chance of succeeding online.